| Month |
Cost |
Clicks |
Imp |
Cost % |
Click % |
Imp % |
| December 2006 |
28.34 |
42 |
11075 |
24.91% |
23.68% |
25.21% |
| November 2006 |
48.68 |
85 |
28341 |
42.78% |
47.59% |
64.50% |
| October 2006 |
36.76 |
51 |
4522 |
32.31% |
28.72% |
10.29% |
| Totals |
113.78 |
178 |
43938 |
100.00% |
100.00% |
100.00% |
| Keywords |
Cost |
Clicks |
Imp |
Cost % |
Click % |
Imp % |
| broadband |
63.83 |
89 |
8105 |
42.01% |
38.21% |
14.60% |
| Total - content targeting |
30.84 |
62 |
40181 |
20.30% |
26.43% |
72.37% |
| adsl |
37.49 |
54 |
5569 |
24.68% |
23.28% |
10.03% |
| cheap broadband |
11.29 |
15 |
602 |
7.44% |
6.43% |
1.08% |
| adsl broadband |
6.06 |
8 |
695 |
3.99% |
3.57% |
1.25% |
| free churn |
0.78 |
2 |
21 |
0.25% |
0.77% |
0.04% |
| broad band |
0.88 |
2 |
222 |
0.58% |
0.64% |
0.40% |
| fast internet |
0.60 |
2 |
102 |
0.40% |
0.34% |
0.18% |
| 512k broadband |
0.32 |
2 |
203 |
0.22% |
0.21% |
0.04% |
| 1500k broadband |
0.20 |
1 |
4 |
0.14% |
0.13% |
0.01% |
| Totals |
152.29 |
237 |
55704 |
100.00% |
100.00% |
100.00% |
|
